Bringing style to customers with promotional clothing

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Bringing style to customers with promotional clothing

Posted 24 January 2012 by Inder Brar

Clothing often plays a large part in how businesses promote their products and services. Thousands of companies make sure that their employees who are in customer facing roles wear a uniform with some form of brand name or logo on it. However, many company owners are now catching on to the effectiveness of clothing as a promotional gift.

In terms of corporate gifts, clothing will cost more than smaller items, such as pens and keyrings. But, as with many things in life, the larger investment almost always reaps larger rewards. Clothing is something which most people pay attention to; it is human nature to notice what others choose to wear, even if you are not particularly interested in fashion. This means that those who choose to advertise their business with promotional clothing gifts will inevitably be seen by many, many people. Unlike smaller items which can easily be misplaced or even permanently lost, an item of promotional clothing is large and practical enough that its owner will be more likely to use it often and keep it stored safely.

Of course, how often the recipient wears the item of clothing will depend on a number of factors; the practicality of the item, the quality and the wearer’s personal tastes. Clothing items such as t-shirts are a safe bet, as these are worn by almost everyone and are a very versatile everyday piece. If your budget allows, it may be a good idea to offer a choice of colours, neck lines and sleeve lengths, as one style of t-shirt is unlikely to look good on, or appeal to everyone.

For businesses who specialise in outdoor products or services, it may be worth investing in outdoor promotional gifts, as these will appeal to you client base. Things like raincoats and windbreakers are both good options. Hooded sweatshirts are also great, as these are typical, ‘go to’ pieces of clothing when lounging around or when it gets a bit chilly outside. Remember, when choosing a product, consider the age range and style of your main customer base, as this will give you a better idea of what styles, colours and items to choose. In terms of sizing, offer as wide a size range as you can afford to, as this will appeal to a larger amount of your customers.