How Does Digital Printing Work?
Promo Store offers a variety of printing techniques to personalize your promotional merchandise, and digital printing is a popular choice for its versatility and high-quality output.
Imagine a high-tech inkjet printer on steroids. Digital printing utilizes a computer-controlled printing head that precisely jets tiny ink droplets onto the product surface. These dots combine to create a vibrant image, similar to how your home printer works.
Here's a breakdown of the digital printing process:
- Digital File Preparation: Your design is first converted into a digital format compatible with the printer.
- Inkjet Printing: The printer head then precisely deposits tiny droplets of ink in specific locations to create your design. Unlike screen printing, digital printing can utilize a full range of colours, including CMYK (Cyan, Magenta, Yellow, and Key Black) and white. This allows for intricate designs and photo-realistic images.
- Curing (Optional): Depending on the ink type and material, a curing process might be used to ensure the ink bonds permanently with the product.
Benefits of Digital Printing for Promotional Merch:
- Fast Turnarounds: Digital printing offers faster turnaround times compared to traditional methods like screen printing, perfect for last-minute projects or smaller batches.
- Variable Data: Unlike some other methods, digital printing allows for easy customization of each item. You can personalize names, dates, or messages on each piece, making your promo campaign even more impactful.
- Ideal for Photos & Complex Designs: With its ability to reproduce intricate details and photo-realistic images, digital printing is ideal for designs with gradients, photos, or a wide range of colours.
Beyond Flat Surfaces: Introducing Digital Printing 360
Promo Store takes customisation to the next level with digital printing 360. This technique allows for high-quality, full-colour printing on cylindrical items like water bottles, tumblers, and mugs (without handles). Now, your brand message can seamlessly wrap around these popular promo products.