Understanding Screen Printing for Your Promotional Merch

At Promo Store, we offer a variety of printing techniques to bring your brand to life on promotional merchandise. One of the most popular and versatile options is screen printing, a technique known for its durability, vibrancy, and cost-effectiveness for large orders.

How Does Screen Printing Work?

Imagine a stencil – a design cut out of a mesh screen. In screen printing, this mesh acts as a barrier, allowing ink to pass through only the open areas that form your logo or design. Here's a breakdown of the process:

Screen Preparation: A light-sensitive emulsion is applied to the mesh screen. Your design is then placed on the screen, and light exposure hardens the emulsion where the design doesn't exist. This creates a stencil.
Ink Application: Ink is then placed on the top of the screen. A squeegee, a rubber blade, is then pulled across the screen, forcing ink through the open areas of the stencil and onto the garment or promotional item below.
Curing: Once the design is printed, the item is typically cured in a drying tunnel using heat and pressure. This process ensures the ink bonds permanently with the fabric, resulting in a long-lasting and vibrant print.

What Makes Screen Printing Great for Promo Merch?

Sharp & Vibrant Colours: Screen printing delivers bold, opaque colours that stand out on a variety of materials, perfect for making your brand logo truly pop.
Cost-Effective for Bulk Orders: Screen printing offers a cost-per-item advantage for larger quantities, making it an ideal choice for promotional campaigns, company events, or creating employee uniforms.
Durable Prints: Screen-printed designs are known for their longevity, withstanding washing and wear without fading or cracking.

Beyond Flat Surfaces: Introducing Screen Printing 360

Promo Store also offers screen printing 360, a specialised technique for applying high-quality prints to cylindrical items like water bottles and tumblers. Here, the same core screen printing principles are applied, but the printing surface rotates slightly, allowing for a seamless wrap-around design.