Branded pens are a staple in the world of promotional products. From trade shows to corporate giveaways, these simple yet effective items have long been a go-to choice for businesses looking to raise brand awareness without breaking the bank.
But just how much does a branded pen cost, and what factors influence the price?
How Much Is a Branded Pen?
The price of a branded pen varies based on material, customisation, and order quantity, ranging from as little as £0.10 for simple plastic options to over £5.00 for high-end metal designs. For a budget-friendly alternative, branded promotional highlighters offer great visibility and practicality at a lower cost.
Key Takeaways:
- Branded pens cost between £0.10 and £5.00+ per pen, depending on the material, customisation, and order volume.
- Plastic pens are the most affordable, while metal and eco-friendly options cost more.
- Customisation methods like screen printing and engraving influence pricing.
- Bulk orders significantly reduce the cost per pen, offering great value.
What Is a Branded Pen?
A branded pen is a pen customised with your company’s logo, name, or message to promote your business.
These pens can be printed or engraved with your branding and are typically given away at events, included in promotional packages, or used as part of a company’s everyday stationery.
Branded pens are an effective way to create lasting impressions with potential clients, employees, and business partners.
How Much Does a Branded Pen Cost?
The price of a branded pen can vary widely depending on several factors, such as the material, the complexity of the design, the customisation method, and the order volume.
Below, we’ll explore these factors in detail to give you a better understanding of what to expect when purchasing branded pens for your business.
Material and Quality
One of the most significant factors affecting the cost of a branded pen is the material it’s made from. The more premium the material, the higher the price of the pen.
Plastic Pens: These are typically the most affordable option. Plastic pens are lightweight and come in a wide range of colours and styles. They can be bought in bulk for as little as £0.10 to £0.50 per pen.
Metal Pens: Metal pens, such as those made from aluminium or stainless steel, tend to be higher quality and more durable. They usually cost between £1.00 and £5.00 per pen, depending on the design and material quality.
Eco-Friendly Pens: Made from recycled materials or biodegradable plastic, eco-friendly pens are becoming increasingly popular. These pens are slightly more expensive, typically ranging from £0.50 to £2.00 per pen, but they appeal to customers who value sustainability.
Customisation Method
The method used to customise the pen will also influence the price. Different customisation techniques include:
Screen Printing: This is the most common and cost-effective method, especially for simple logos or designs. It is ideal for large quantities and generally costs around £0.10 to £0.30 per pen, depending on the complexity of the design and the number of colours.
Pad Printing: Used for printing on curved surfaces like pens, pad printing offers high-quality results, but it can be more expensive than screen printing. The cost typically ranges from £0.30 to £0.60 per pen.
Laser Engraving: This method uses a laser to etch your logo into the surface of the pen. While this provides a more professional and permanent result, it tends to be more expensive, ranging from £0.50 to £1.50 per pen.
Full Colour Printing: This method allows you to print complex, multi-coloured designs on your pen. It’s a great option for logos or artwork with multiple colours, but it’s more expensive than standard printing. The price is usually around £0.60 to £1.50 per pen.
Order Volume
The more pens you order, the cheaper each individual pen will be. Larger orders benefit from economies of scale, so if you’re planning to buy a bulk quantity of branded pens, the cost per pen will drop significantly.
Small Orders (under 100 pens): For small orders, you can expect to pay around £1.00 to £5.00 per pen, depending on the material and customisation.
Medium Orders (100 to 500 pens): For medium-sized orders, the cost per pen typically drops from £0.50 to £2.00.
Large Orders (500+ pens): For large orders, especially those exceeding 1,000 pens, the cost can be as low as £0.10 to £0.50 per pen. Larger orders usually offer the best value per unit, especially when using simple customisation methods.
Pen Style and Brand
The type and brand of the pen also affect the price. Branded pens from well-known manufacturers like Parker, Cross, or Bic tend to cost more than generic pens.
Premium brands like Parker or Cross can range from £5.00 to £20.00 per pen, depending on the material, design, and customisation.
Why Are Branded Pens Worth the Investment?
While the initial cost of branded pens may seem low, their return on investment (ROI) can be significant. Here’s why they are worth the investment:
Cost-Effective Marketing
Branded pens are one of the most affordable promotional products available.
They offer a low-cost way to get your brand in front of a large audience. Given that they are used daily and passed around from person to person, pens offer excellent exposure for a minimal price.
Long-Lasting Impact
Unlike other promotional items that may be discarded after a single use, items like branded pens are practical and often kept for months or even years.
Every time someone writes with a promotional rollerball pen, they see your brand, reinforcing awareness with each use. Pairing these with promotional desk accessories like notebooks or custom power banks can further keep your brand in front of them throughout the day.
Widely Used and Versatile
Pens are universally useful. Whether someone is at work, home, or school, they will likely use a pen regularly.
This wide range of uses makes them ideal for any industry or target audience. From corporate gifts to giveaways at events, pens can work for almost any promotional campaign.
With Promo Store, you can easily get your branded pen without any hassle. Apart from that, you can also get other things like a custom oven mitt, custom chess set, personalised soap dispenser, etc.
Frequently Asked Questions:
1. How much do branded pens cost?
The cost of branded pens ranges from as low as £0.10 for basic plastic pens to £5.00 or more for high-end metal pens, depending on the material and customisation method.
2. What customisation options are available for branded pens?
Common customisation options include screen printing, pad printing, laser engraving, and full colour printing. The choice of customisation affects the cost of the pen.
3. Are branded pens a good investment for my business?
Yes, branded pens are a highly cost-effective marketing tool. They offer long-term exposure, are widely used, and can be customised to suit your brand’s needs, making them a valuable investment.
Conclusion
Branded pens are an affordable, practical, and effective way to promote your business. While the cost of a branded pen can vary based on material, design, and order volume, it remains one of the most cost-effective promotional tools available.
From the simplicity of a plastic pen to the luxury of a metal engraving, the investment in branded pens can pay off with significant exposure and long-lasting brand awareness.
